Getting started with Pinterest for Business
Pinterest is the latest buzz in the world of social media and has quickly crept up to become the third most popular social media platform. We strongly believe that every tour & activity operator should seriously consider using Pinterest as a platform to promote their business.
In this post, our aim is to get your started with Pinterest – (1) guide you through the process of setting up your business account and (2) familiarize you with some cool marketing tools that Pinterest for Business offers.
Setting up your business account – a step-by-step guide
There are two ways to setup a business account on Pinterest. You can either create a brand new account or convert your personal account into a business account.
Step 1: Go to the home page for Pinterest for Business and click on “Joins as a business”.
Step 2: Fill out your basic details and accept the terms of the agreement and then proceed to ‘Create Account’. You will be sent an email from Pinterest to confirm your account.
Step 3: Click on the name of your business in the top right corner and go to settings. Here you can add/edit information by going to the relevant sections.
Step 4: Start by clicking on ‘Edit Profile’. Enter your website name if you haven’t already and click on ‘Verify Website’.
Step 5: Follow the simple on-screen instructions and complete the verification. Once your website is verified, you can use the Analytics tool.
Step 6: Next you should add a ‘Pin it’ button to your website. Create one for yourself by clicking here.
And you are done!
Getting familiar with some key tools
- Widgets are excellent marketing tools for your website. You can add a ‘pin it’ button, ‘follow button’, ‘profile widget’ and more to your website or your blog. This will allow visitors to share your content.
- Rich pins is a multifaceted feature that allows you to add more details about your particular pin. There are different types of rich pins like article pins, place pins, recipe pins, movie
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pins and product pins. Of particularinterest to a tour operator is the “place pins”. They allow pinners to create pinned maps of places of interest and gives a user a lot of information about a particular place.
- You can use promoted pins, to promote a particular pin to a target audience. This is obviously a paid feature!
- Finally, Pinterest gives you access to a host of analytics data.You can track your activity – find out how many people are Pinning from your website, seeing your Pins, and clicking your content. Get an insight into what people like and tailor your boards and website accordingly.