How To Name Your Website: Insights For Tour Operators
The first step in building a tour and activity website is giving it a name. That is a domain name. It represents the website’s IP address, making it easy to find on the internet.
With an offline business, you will already have a business name to use as your website domain name. But, question yourself, can everyone say it right? Does it make an impact?
Names that are too long can be abbreviated. But, settling for something bland and basic will not bring you heaps of customers. Besides an identity, a website name is your online brand. It affects marketing strategies and customer understanding of your business.
Nailing your website name is something you need to get right on the first attempt while building your tour operator website. And, these six principles have been crafted to help you create a catchy reflective brand name –
1. Make it easy to say
A website name should be something that’s easy to pronounce. Things that are easy to pronounce are much easier to remember. This is due to something called processing fluency. It is related to the ease with which the brain can process information, making it easy to remember.
You may ask: Why is this important? Well, if people cannot remember your brand, the chances of them looking you up online and finding you, are very few.
2. Keep it short and sweet
Ease of understanding and remembering comes into play again. Hence the shorter the better a domain name. But, be wise with what you choose.
Let’s look at this example, the domain, goanlyf.com is short and simple and can also be confused for goanlife.com.
If you plan on using abbreviations or slangs make sure they are easy to pronounce and remember.
3. Make it brandable
Your domain reflects your brand. So, make it brandable or your brand name.
Noticed how TripAdvisor.com sounds?
How about, yatra.com or coorgtour.com?
Avoid the use of numbers, hyphens, strokes or periods in your domain name. They do not read well and are easily forgotten. This can get to a situation where your traffic lands on a competitors site or never finds you at all. Plus, does a brand like Delhi Hyphen Food Hyphen Tours (delhi-food-tours.com) sound good? Certainly not!
4. Make it intuitive with keywords
Your brand should be able to tell people what it’s all about. Names like –
Give you a gist of what you’ll find on these websites and boosts the memory factor.
The use of keywords in your website name must be subtle. Google does not appreciate spammy keyword tactics. In addition to this, many people who see website names stuffed with keywords, consider them as spam or fake.
So, do not make your domain name a search phrase like thebestdelhitours.com or bestofindiatours.com. Use the intuitive factor and insert keywords or else let them fall naturally into your domain name.
5. Don’t be a copycat
It’s good to see what competitors are doing and replicate their good tactics. However, just because your competition’s name works well doesn’t mean you come up with a name almost identical to theirs. One, this can entail a lawsuit against you.
Two, it will leave people confused about who’s who. Maybe the customers of your competitor have a bad experience and tell their friends about it. What are the chances of them avoiding your website as a result? Quite high.
Even if you own a domain name, a person with trademark rights to that name can sue you. So, in case you are unsure about the domain name you’ve chosen, do a bit of research.
- Check the availability of the domain names you’ve picked. You could try sites like GoDaddy.com or Government/ trademark authority websites to complete your task.
- Seek legal assistance to ensure you are not doing anything wrong.
6. Buy a .com extension
When considering extensions options, aim for a .com website extensions to go with your domain name. This is the most commonly used extension and is the easiest to remember. Its popularity is followed by .net. By the end of 2016, there 142,2 million domains with these extensions combined.
In our experience, it’s also the first to be used when attempting to find a website. You can go for country-specific extensions too like .in, .ca, .co.uk, etc. if you plan on keeping your tours within that specific country.
With these rules in mind, you should have a general idea of what kind of domain names travellers and tourists are looking for.