SEO for Tour Websites

The Tour Operator’s Guide to Mastering Google Search

Getting to Know Google’s Search Engine

Google is at the very core of the digital world and if you are an online travel business knowing the basics of it is a must to grow your travel website traffic. The internet giant has multiple products but none are more influential than its search engine. Google accounts for more than 90% of the search market in India and more than 70% globally.

Search engines like Google have two components: one is organic, and the other’s inorganic. Organic results are driven by Google’s patented search algorithm. Meanwhile, inorganic results are driven by Google AdWords, the company’s advertising branch. This makes an advanced travel CMS (Content Management System) for your travel business a vital requirement.

Why do search results matter for online travel businesses?

Google is often the first place people go to search for a person, business or service. It’s how potential travel customers become actual travel customers, where people go to see reviews of your travel business, and how people know where to find you. And the list goes on.

When users type in their search, Google’s algorithm scours the web, then displays results in order, from most to least relevant. Research indicates that more than 60% of users click on one of the first three search results and more than 90% click on one of the first ten. What does this mean for your online travel business?

If your travel website doesn’t show up on the first page of Google search results, less than 10% of your online travel customer base will see your name when they search, and even less will actually click through to your travel website.
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