How to tap into the digital marketplace to boost total sales.
A recent study revealed that the majority of US consumers believe that to get the cheapest airfare, they should book directly from airline websites. The same holds true for similar business that typically work with booking agents. When it comes to booking a tour, many customers will check a tour operator’s website before finalizing their purchase. Chances are, they’ll also check social media outlets and sites that post ratings and reviews. This means not only are they searching for the lowest price, they’re also searching for the best value.Read More