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Managing Schema Markup (Rich Snippets)

SEO & Analytics

What is schema markup?

Schema markup is structured data you add to your website that helps search engines understand your content. When Google reads your schema markup, it can display rich results in search — things like star ratings, prices, event dates, and more.

Vacation Labs automatically generates schema markup (JSON-LD) for every page on your website. You can control which schema types are active on each page using toggles in SEO Center.

Schema types by page type

Different page types get different schema types:

Page typeAvailable schemas
Tour pagesProduct, TouristTrip, Event
Collection pagesItemList
Blog postsArticle
HomepageWebSite, Organization, LocalBusiness
About UsAboutPage, Organization
Contact UsContactPage, Organization, LocalBusiness
Other static pagesWebPage
Any page with breadcrumbsBreadcrumbList

How to manage schema for a page

  1. Go to SEO Center > Pages.
  2. Find the page and click it to open the sidebar.
  3. Scroll down to the Schema section. You’ll see toggles for each schema type available on that page. SEO Center sidebar showing schema toggles for a tour page with JSON-LD preview, tight crop of sidebar schema section, red box around the schema toggles, desktop
  4. Toggle individual schemas on or off.
  5. The JSON-LD preview updates live as you toggle schemas — you can see exactly what will appear on your page.
  6. Click Save.

The Event schema toggle only appears on tour pages where the Dates & Rates section is visible. If your billing plan or trip settings hide Dates & Rates, the Event toggle won’t show.

Adding custom schema (e.g., FAQ)

For schema types that aren’t auto-generated — like FAQPage — you can inject custom JSON-LD:

  1. Open the sidebar for any page in SEO Center > Pages.
  2. Scroll to the Custom JSON-LD field.
  3. Paste your JSON-LD code (must be valid JSON).
  4. Click Save.

The custom JSON-LD will be rendered in the page’s <head> alongside the auto-generated schemas.

FAQ schema is not auto-generated. If you want FAQ rich results in Google, you’ll need to add FAQPage JSON-LD manually using the custom schema field.

Google Rich Results Test may not show visual carousels for ItemList on collection pages — Google currently only supports carousels for a limited set of types (Course, Movie, Recipe, Restaurant). Your ItemList schema is still valid and helps search engines understand your page structure.

Related articles

SEO Center — Overview Editing Meta Titles & Descriptions Managing 301 Redirects Editing Robots.txt Global SEO Settings & Site-Wide Schema