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Analytics

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Your backoffice includes a built-in Analytics section that brings your website traffic and your business performance together in one place — where your visitors come from, which sources actually produce bookings and inquiries, and which tours get viewed, booked, and asked about the most. It works from day one, with nothing to install and no Google Analytics or Meta Pixel required for the essentials.

The Analytics dashboard showing headline tiles for pageviews, visitors, interactions, bookings, and inquiries over a traffic trend chart

You can of course still add Google Analytics, Google Tag Manager, or the Meta Pixel whenever you need advanced or custom reporting — but you no longer need them just to answer the everyday questions.

Tag the links in your ads and marketing emails with utm_source, utm_medium, and utm_campaign so each visit — and each booking — traces back to the exact campaign that earned it.