Every second, Google processes around 40,000 queries from people. This amounts to 3.5 billion queries a day. Everyone is really dependent on the search engines to know things. Before signing up for any service, people do a bit of research on retailers and their products with Google searches.
The only problem with this kind of research is that travellers could end up choosing your competitors over you. To help local businesses looking for visibility in specific searches, Google has developed Google My Business for an optimized online presence.
Google My Business is a free tool that allows businesses to control their appearances on various Google products like Google+, Google Maps and Google Search. With this tool in your pocket, you can create and update your business listings to make them interesting for customers.
With help from Google My Business, people can easily find where your travel and tour business is. It enables you to maintain your local results which show on multiple Google platforms. These results are modified according to geographies to enrich the online searching experience.
With the help of this free tool from Google, you can manage how people see immediate details about your business. It helps list your tour business online with your business hours, website details, location and phone number.
Besides this, a travel and tour business like yours with a verified Google listing is more likely to be considered by clients. Google My Business, is also available as a mobile app. It enables access to your Google listings at any time, irrespective of where you are.
Did you know, reviews and ratings improve click-through rates by 20%? TripAdvisor is not the only way to gather customer feedback. Google is equally powerful when it comes to traveller reviews. With Google My Business you can receive feedback, reviews and ratings from customers against your business listing for anyone to see. You can easily respond to these and showcase special moments during tours with comments and photo for better engagement.
Ultimately, every tour operator business plan is bound to include expansion. With the Google My Business tool, you can show your website, phone number or email to get direct engagement. Then you can track your appearances in search results and how people have reached out to you through your Google listings. Based on this information, you can fine-tune your location based AdWords campaigns to spread the word about your business.
Before you consider Google My Business as a part of your tour operator business plan, you need to know if you are eligible to use it. Knowing the basic guidelines will prevent your business listing from being prohibited or suspended. Here’s what you must learn before listing on Google My Business –
To begin using Google My Business, log onto google.com/business. Or, download the Google My Business app on your mobile phone. It’s a great way to keep track of your business online and make changes at any time. To register, you will need –
Once you have this ready, you can follow the process below to join the platform
Once you’ve joined Google My Business, keep an eye out for Google updates on its community. This space offers guides for optimised usage of the Google My Business tool. You can improve your business further by learning more tour operator fundamentals from Vacation Labs. If you want to know how to use the Google My Business let us know in the comments below and we will cover it in our next blog.