Introducing Mailchimp integration with Vacation Labs

Online Marketing Product Updates October 1, 2014

Mailchimp has always been a handy tool for email marketing. Its free for upto 2,500 email subscribers and is great tool for tour operators who want to keep their customers up-to-date with their upcoming tour schedule and promotions.

We are glad to announce that you can now integrate your Vacation Labs account with Mailchimp. Get every traveller who has EVER made a booking with you on your Mailchimp subscriber list.

How does this work?

Every time a customer makes a booking, their contact details are stored in Vacation Labs. Once every day, we take your latest customer database and sync with your Mailchimp subscriber list of choice.

What this means for you?

You no longer have to maintain your subscriber list manually, Vacation Labs handles it for you. Send out your upcoming trip schedule, early bird discounts, group booking offers etc. and a host of other stuff without copy-pasting email addresses from spreadsheets.

How do I integrate?

It would take you less than 10 minutes to integrate Mailchimp with Vacation Labs. Here’s what you have to do:

Visit Settings > Apps

to your Mailchimp account and select your Subscriber list

to your Mailchimp account. Select your Subscriber list

Setup mergevars for your reference in Mailchimp

Setup fields for export, also known as Mergevars and that’s it!

Read more about Mailchimp merge tags here. If its too complex for you, the default values are good enough.

That’s it! Three VERY simple steps to keep your email list in sync with your customer database. No manual intervention whatsoever.

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