Lorem Ipsum Still On Your Tour Website; Change This Before It’s Too Late
Online Marketing • Travel Website • November 20, 2017 • Saurabh Nanda
As a small business owner, would you wear your sweats to a business meeting with a client simply because you could?
Certainly not because in the eyes of your customer base, the amount of pride you take in your appearance translates to the amount of pride you take in your work. And, the same goes for your tour website. Just like t-shirt stains in a meeting, traces of “lorem ipsum” (dummy/ meaningless text) lingering on your travel website are simply unacceptable. When potential customers see “lorem ipsum,” what they read is, “we’re not yet ready for business” or “we don’t care what you think of our business.” Don’t let your tour website shoo away new customers from the start.
Why Your Online Presence Matters
We are living in an era where your digital presence is the most basic proof of your authenticity. In the eyes of the average customer, if you can’t be found online, you don’t exist. Still, there are tour operators who do not have an online presence. Not only are they risking falling into obscurity eventually, they’re missing the opportunity to attract new customers effortlessly by letting their websites do the work for them.
Besides obtaining help from the best travel website maker out there, you will need to take the time and effort to think of relevant content for your tour website. Why? Think of your travel website as your visiting card, brochure and salesperson in the digital age. Studies indicate that the design of a website can play a crucial role in customer perception of your business. It can build or break trust. In an age where ecommerce accounts for more than a third of the total travel industry, your website can make or break your business.
We know the hiccups that stand in the way of your perfect website:
- You hired a high-priced custom travel website builder company that delivered low-quality results.
- Maintaining a flashy new site seems more expensive or time-consuming than it’s worth.
- Your website’s half-finished but you don’t have the skill set or time to improve it now.
- You don’t want to make the same mistakes twice—previous bad experiences are keeping you from taking back control.
Why Customization is Key—and How You Can Achieve It
With the abundance of low price tools available in the market right now, there’s no reason that you can’t have a website that leaves a powerful impression. It’s true that once upon a time, you needed to call on a bevvy of experts—from graphic designers to web developers—to get you a custom site, one block at a time. But there’s good news: in the age of plug and play, you don’t need to rely on the best travel website maker in town.
So where do you start?
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Learn about your website. For starters, does your website have a travel CMS? Do you have access to editing it?
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Get access. Repair what needs to change right away.
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Or is it a static HTML site, accept that it is beyond repair. It is time to start fresh. There are many templates available so you can have the right travel website for the right kind of business.
We are in an age where customization is the key to success. When you’re ready for a fresh site, there’s no need to start at square 1. The wheel has already been invented—you’ll find that someone has already researched your pain points, then built a solution to address them, through an automated travel website builder. At Vacation Labs, we know the pain points for tour operators well. That’s why we built software solutions to address your specific challenges and smooth out your road to success. These go beyond website building and include a tour package booking engine and payment management system as well.
Remember, you don’t need to be a software engineer to improve your business’ online presence. You can easily use a travel website builder that helps you go beyond displaying pretty pictures and exciting tour information. Probably one that helps you integrate with your listings on tour review platforms like TripAdvisor and Google Local. This will help you take advantage of the trust these platforms built with travellers over time.
The digital world is vast and has the potential to transform the way you do business. If you’re committed to learning, then your online journey has begun in the right direction. Evolve at the speed of progress with Vacation Labs. Then watch your business grow.
