SEO Strategy For Tour Operators: 5-Step Guide
Online Marketing • January 23, 2018 • Rebecca
The attention span of people on the Internet is really short, just a few seconds that is. The shelf life of a Facebook post is around 150 minutes, for a Tweet, it’s a mere 24 minutes. Within such a limited time frame on social media, how can you ensure that your website and in turn, your business’s online presence stands out?
The probability of getting attention through Google searches is also tough. At least 91% of Google traffic goes to first page websites. This means, your clients won’t go beyond the first page of a Google search related to your business.
Is your tour business SEO strong enough to land you on the first page?
The trick is to deliver content that is relevant to your audience. After having chosen the best design from among a wide variety of tourism website templates, having the right travel CMS (content management system) in place ensures you give your audience a superior online experience even before they begin the actual trip.
Here are 5 things you must incorporate into your tour business search engine optimization (SEO) strategy, to drive more organic traffic to your travel website for free.
1. Craft high-quality content
A popular phrase goes, ‘Content is King’. When you give the audience interesting and relevant content to consume, not only will they spend more time on your website but they will actually want to conduct business with you, i.e., buy your tours. Make your content more engaging by incorporating a mix of content formats like images, videos, news, reviews and blogs. Speak with travel CMS providers and see which one can offer you the most content friendly system.
READ: How to write captivating tour itineraries
2. Launch landing pages that convert
Your travel website must be designed to convert visitors into customers. How intuitive is the design? Are the call-to-action buttons prominently placed? Are all relevant offers and discounts placed on the landing page? When you are choosing your website design from the available tourism website templates, ensure that all such features are covered.
3. Optimise content with keywords
Keywords are critical to search engine rankings. Your content must include the right keywords in a relevant context to drive traffic to your website. However, be careful to not spam your content with excessive keyword stuffing as this may result in your site being penalised. In fact, let your content flow naturally. Research the kind of search words your customers are using. Think of the ways in which you can build content around them.
4. Social media strategy
Just as content is the pillar that holds the SEO strategy in place, social media strategy can be thought of as a highway. Social media channels can be influential in driving traffic to your website and result in better search engine rankings. Post regularly about your tours on social media. Also, write short interesting facts and tips that will interest tourists.
READ: How to build and engage a Facebook audience
5. Quality backlinks
Backlinks are an off-page optimization technique where another website links back to your site. The more quality, genuine backlinks your site has, the greater are the chances of it ranking higher during searches. To receive good backlinks, you will need to concentrate on writing amazing information that people want to read or watch. Next, you will need to get in touch with people, like bloggers or magazines to link back to you.
At Vacation Labs, we make it our business to get to the depth of what makes travel businesses successful. If you’d like to receive more of such insights or experience a great travel CMS through a travel website for free, get in touch with us right now.
READ: How to master Google search
