Pinterest marketing for tours and activities

Guide Online Marketing April 14, 2014

In our last post, we talked about the importance of Pinterest marketing for tour & activity operators. We discussed how Pinterest can help you boost your website traffic, improve your SEO and gain invaluable consumer insights.

And now that you are convinced about Pinterest, a lot of “what next” questions must be springing up in your head – How do I start? How do I build an audience? What are the best practices?

Well, don’t worry! This article will address all your questions and maybe more.

So here we go – 5 simple ways to harness the “Pinterest” potential:

1. Set it up right

Before you start scrambling for some ultra-innovative Pinterest strategies, make sure that your account has been set up properly. Things to keep in mind:


2. …. and cover your basics

In order to increase the discoverability of your Pinterest boards and your website, make sure you have these basics covered:

3. Use Pinterest marketing tools

We talked about Pinterest widgets in our previous article. Widgets are great for marketing your brand, encouraging engagement and building awareness.

There are number of widgets that you can use. The most common ones are the “Pin it” button and the “Follow” button. “Pin it” button allows your visitors to pin your website content on their personal boards (think “Share” in Facebook) and “Follow” allows users to follow your Pinterest account (think “Like” in Facebook). You should place “Pin it” buttons with all relevant content on your website.

A special category of pins called “Place pins” should be of particular interest to tour operators. Designed specifically for travel, “Place pins” allow you to create maps with your boards. A common way to use “Place pins” is to create destination tour guides. Using “Place pins” is also a great way to beautifully showcase your itinerary.

Here is an example of how Wanderlust uses “Place pins” to showcase travel destinations across Europe.


Another example where REI Adventures has innovatively used “Place pins” to highlight memorable points in their 13-day Mont Blanc trek.


4. Build your audience on Pinterest

An important objective of social media marketing is to increase the size of your audience. Pinterest is no different. You should strive to increase your followers on Pinterest and here are some tips for doing the same:

5. Use Pinterest analytics to frame your content strategy

Track and learn! Use Pinterest analytics to find out how many people are Pinning from your website, seeing your pins, and clicking on your content. Get an insight into what people like, which pins get shared the most, who interacts with them and so on. Tailor your own boards and website accordingly.

For information on how to promote your tours directly, call out travel experts today!

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