Product Updates • Weekly Update • November 7, 2016 • Saurabh Nanda
As part of our continued improvements to the payment settings, we’ve added the ability to change the order that payment options are displayed to the customer.
There’s a term in psychology called the default effect – when presented with a list of options, a person with no preference is significantly more likely to select the first one. If you, as a tour operator, have a preferred payment option, listing it first dramatically increases the likelihood your customers will use it.
We noticed that for customers paying partially for a booking, the checkout page wasn’t entirely clear about: (a) the total booking amount, (b) how much was already paid, and (c) how much left to pay – so we fixed it. The new checkout page shows a clean breakdown of what’s been paid so far, how it was paid, and how much is remaining.