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Online Marketing

Online Marketing

Build & Engage Facebook Audience Using Simple Techniques Build & Engage Facebook Audience Using Simple Techniques

In our previous post we discussed the best practices for setting up your Facebook business page. What next? The next step is to start building your audience and keeping them engaged. Here are some simple steps to help you do...

Online Marketing

Facebook for tour operators: Facebook for tour operators:

Best practices for setting up your account If a tour operator comes up to us and says that he still doesn't have a Facebook business page, here is our standard reaction – What? Why? (more…)

Online Marketing

Pinterest for Tour Operators: Pinterest for Tour Operators:

Why you should start now? Pinterest, the latest buzz in the world of Social Media, has quickly crept up to become the 3rd most popular social media platform. It’s second only to Facebook in terms of website referrals. So if...

Online Marketing

Getting started with Pinterest for Business Getting started with Pinterest for Business

Pinterest is the latest buzz in the world of social media and has quickly crept up to become the third most popular social media platform. We strongly believe that every tour & activity operator should seriously consider using Pinterest as...

Online Marketing

5 ways to optimize your listing on Google Places 5 ways to optimize your listing on Google Places

In our previous post, we discussed the importance of local search for in-destination tour operators. (more…)

Online Marketing

The power of digital & social media marketing The power of digital & social media marketing

Around last Christmas, WestJet had a special surprise in store for its passengers travelling from Hamilton and Toronto to Calgary. (more…)

Online Marketing

Tour Operators, have you gone local yet? Tour Operators, have you gone local yet?

“Local searches” are perhaps the most important search queries that any local business (including in-destination tour operators) should compete to win. (more…)