We’ve recently upgraded all our travel website templates to have SEO-rich microformats, also called structured-data, by default. You don’t have to do anything extra. Just keep uploading your tours, activities, & packages via our CMS, and automagically get the following microformats on all published webpages:
Microformats (or “structured data”) are snippets of special code inserted on a web-page to help Google (and other search engines) understand the content of a page at a much deeper level. It is generally accepted that presence of such microformats boosts your search rankings.
For example, if your page has content about a tour, microformats can help Google understand the price of your tour, which it then displays on the Google search results page.
Similarly, hierarchy (or organization) of content on your travel website, can be communicated to Google via “breadcrumbs” which, again, show up on the Google search results page. This even helps in discoverability of related content by end-users, not Google alone.
Apart from microformats, which are visible only to search-engines, we’ve also upgraded all our travel website templates to show breadcrumbs that are visible to end-users. This usually helps users in navigating your website easily. It also helps in the discovery of related content. For example, if a user lands directly on the tour page of “Chadar trek” after searching on Google, the breadcrumbs help in discovery of the “Himalayan treks” collection.
You need to enable user-visible breadcrumbs from the backoffice by going to Website > SEO & Analytics Settings.
You can now create your Google Search Console account and verify your website ownership (required to activate your Google Search Console account), with just a few clicks. We highly recommend that you do this because it gives you a lot of insight about how Google is indexing content on your website and if it encounters any errors, spam, or other issues.
Apart from the standard sections on tour pages – i.e. overview, highlights, inclusions, exclusions, terms & conditions, and detailed itinerary – we had the ability to add more sections by adding custom-fields to each tour. However, this worked well only for shorter pieces of content, like, “Recommended for”, or “Best time to travel”, because of the way this showed up on the tour page.
We have now added the ability to specify which custom-fields get an independent section on the tour page. Now this works well for larger content sections, like “Route map”, “Visa documentation”, or “Available accommodation options”
Along with this, we have also added the ability to reorder sections on tour pages. Both these options are accessible from the backoffice: Website > Pages > Tour details page.
We have added the ability to reorder photos added to a tour’s photo gallery. This is especially useful if you have a multi-day itinerary and would like the photos in the gallery to sync with the day-wise itinerary of the tour.