Online Marketing

Brilliant creative by AdRoll.com Brilliant creative by AdRoll.com

Brilliant creative by AdRoll.com — a re-targeting platform for online ads. It gets the message across AND demonstrates their product! PS: I had visited their website to research something on Facebook re-targeting.

Technical

An Unpluggd Demo – Quantified! An Unpluggd Demo – Quantified!

lot of people have asked me whether demoing at Unpluggd last year was useful for Vacation Labs. As a B2B product in the travel space I didn't expect potential customers to be at the event. (more…)

Fun at Work

MakeMyTrip taking dig at Cleartrip MakeMyTrip taking dig at Cleartrip

Spotted this awesome comeback from MakeMyTrip. Context: Cleartrip’s obvious and tad unoriginal dig at MakeMyTrip on April Fool’s Day (more…)

Technical

Installing mysql2 gem on Mac OSX Installing mysql2 gem on Mac OSX

Just spent 20 mins trying to install the mysql2 gem on my Mac OSX dev machine. Here’s the solution for anyone else who’s stuck with the same problem. (more…)

Technical

HTML5 as a replacement for Flash HTML5 as a replacement for Flash

We needed to build a short animation, for a client’s website, which explained a rather complex concept within 60 seconds to a “lay audience” [1] (more…)

Technical

Automated backups in under 30mins Automated backups in under 30mins

Once you’ve gotten your application into production, do not procrastinate in setting up automated backups for important data. You’ll be thanking yourself the day your cloud-server instance dies on you. Or after a botched-up DB migration job. Or probably an...